Fatz Cafe
Fatz Cafe Recognized As Top 50 Growing Chain In America By Chain Leader Magazine
August 4, 2008
Taylors, S.C. - Fatz Cafe, the 45-unit Southeastern casual dining restaurant chain and home of World Famous Calabash Chicken®, was recently included in Chain Leader magazine'sfirst annual "Top 50 Chains Under 50 Units" list as one of the top emerging restaurant chains in the country.
The "Top 50 Chains Under 50 Units" recognizes restaurant chains that have disciplined tactics to compete with large national players and deliver a dining experience that connects with customers. Fifty chains were profiled in Chain Leader's August 2008 issue based on the chain's number of units and system wide sales from 2007. Fatz Cafe secured spot #42 on the list and was recognized specifically for bringing fresh components to the restaurant's offering such as the company's new cocktail program and dessert menu.
"At Fatz Cafe, we place a huge emphasis on going above and beyond the average expectations of a casual family dining restaurant, especially in an industry where it is important to make your brand stand out from the rest," said Steve Bruce, president and CEO of Cafe Enterprises, parent company of Fatz Cafe. "By sticking to our pledge of superior guest service and offering a variety of menu items, we constantly raise the bar to extend our brand into new demographics."
Fatz Cafe opened five restaurants in 2008 and has two more restaurants planned before the year's end. Last month, Fatz Cafe introduced a Create-Your-Own Lunch Combo that allows guests to create any combination from a list of delicious soups, salads, half sandwiches, french fries and hearty baked potato for only $5.99.
